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Faculty member’s publications are announced

2/21/2011 —

Talha Harcar, associate professor of business at Penn State Beaver, has written and co-authored several publications.

Harcar co-authored articles in a chapter on marketing research in the Business Research Yearbook, Global Business Perspectives, published by the International Academy of Business Disciplines. The articles were ‘Neural Network Based Model for Measuring the Effects of Marketing Research on Marketing Performance’ and ‘Brand Personality: A Study of Turkish Mobile Phone Market.’

In addition, he co-authored ‘Ambush Marketing or Unofficial Sponsorship – FIFA World Cup 2010 Practices’ which appeared in Critical Issues in Global Business: Lessons from the Past, Contemporary Concerns and Future Trends, Nineteenth World Business Congress, published by the International Management Development Association. Also, he co-authored ‘An Examination of Wellness Orientation and Dental Care Attitudes Among Dental Patients: Conceptual Model and Empirical Evidences for Turkey’ which appeared in The Business Review, Cambridge, and ‘Determining Churn Drivers in Moroccan Telecom Sector’ for the Journal of International Business Disciplines published by the International Academy of Business Disciplines and Frostburg State University.

Harcar holds a Ph.D. in business administration from Istanbul University, an M.B.A. from the University of Massachusetts, and a master’s degree in marketing research, and a bachelor’s degree in marketing from Istanbul University.

Contact Harcar at tdh13@psu.edu or 724-773-3892.

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