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Benscoter wins CUPPIE Award

Photo of Cathy Benscoter
Cathy Benscoter
3/5/2012 —

CUPPIES are the highest awards given by CUPRAP, a voluntary organization of 400 communications professionals from 100 higher education institutions across Pennsylvania. The CUPPIES will be awarded later this month at CUPRAP’s Annual Spring Conference at the Hotel Hershey.

Benscoter received her award in the Public Relations/Media Relations/Feature Article category for "An Eye for News,” an article she wrote and photographed for the spring 2011 edition of the Nittany News, Beaver’s biannual news magazine.

She used a “day in the life” structure for the story, following Beaver campus alumnus Chris Bowyer who, at the time, was a cameraman with CBS 21 News in Harrisburg. In a single day, she traveled with him and his colleagues to various assignment sites as they set up interviews and live remotes, taped sound bites, and prepared pieces for the evening’s news broadcasts at 5:30, 6:00, and 11:00 p.m.

This award marks the second time CUPRAP has honored Benscoter’s work. In 2010 she was one of three Beaver campus members to win a Gold CUPPIE Award in the Advertising Campaign category for “Get In On The Secret,” a promotional campaign that featured personalized postcards and T-shirts packaged as books that were sent to prospective students.

Last fall she served on the Video and Photography Panel at CUPRAP’s annual Fall West Workshop in Cranberry Township. Panelists discussed and demonstrated ways that CUPRAP members can use video and photography to maximum effect on a budget.

Benscoter is a member of the Penn State Web Standards and Design Committee which developed and redesigned websites for the Commonwealth College website last year.

Prior to joining Beaver campus full-time in 2009, she was an adjunct lecturer in communications at the campus. She spent 18 years working in newspaper design and editing at the Jacksonville Journal-Courier in Illinois and the Beaver County Times and holds a bachelor’s degree in journalism and mass communications from Drake University.

In addition, Benscoter has completed coursework in web design at The Art Institute of Pittsburgh and is currently working on a master’s degree in media arts and technology at Duquesne University.

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